To bring awareness to the problem artists are facing in Austin with housing and studio space. My team and I created an ambient ad that consisted of an easel and canvas with the bold message “ARTISTS NEED SPACE.” Most of the concept is carried by the location of where the ambient ad is placed. The construction site where we took the images helps our concept by pushing the urgency of the issue. It also becomes a compelling message that helps the audience understand what the problem is with a glance and what they can do to help.
